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Made in Kenya, for Kenyan creators

Sponsored content that actually performs

Brands find the right Kenyan creators on YouTube, TikTok, Instagram and Facebook. Creators get paid on time. Every shilling sits safely in escrow until the work is approved.

  • Escrow-protected payments
  • M-Pesa payouts
  • Free for creators
A young creator holding a camera in a busy café A creator wearing headphones filming a product shoot

Payout sent to M-Pesa

KES 45,000

Campaigns on the platforms Kenyans actually use

  • YouTube
  • TikTok
  • Instagram
  • Facebook

One marketplace, two sides

Built for brands and creators alike

A marketing team planning a campaign on a laptop
For brands

Find creators your customers already trust

  • Search by platform, niche, county, audience and price

    Shortlist the right voices in minutes, not weeks.

  • Pay only for approved work

    Your money stays in escrow until you approve the content.

  • Compliance built in

    Ad disclosure and category rules are checked before anything goes live.

  • Clear results

    Views, likes and cost per view for every deliverable.

Start a campaign
A creator being filmed for a sponsored video outdoors
For creators

Turn your audience into steady income

  • A media kit that sells for you

    One public profile with your platforms, audience and rate card.

  • Guaranteed payment

    Brands fund escrow before you start. Payouts go to M-Pesa or your bank.

  • Clear briefs and contracts

    Every booking has a signed agreement, deadlines and a revision limit.

  • Free to join

    No subscription. We only earn when you do.

Create your creator profile

How it works

From brief to payout in four steps

  1. Post or invite

    Brands post a campaign or invite creators directly.

  2. Agree and fund

    Both sides e-sign; the brand funds escrow by M-Pesa, card or bank.

  3. Create and approve

    The creator shares a draft, the brand reviews and approves.

  4. Go live, get paid

    The post goes live and the creator is paid automatically.

Protected payments

Nobody gets paid for nothing. Nobody works for free.

Brands fund each booking up front. YoContent holds the money in escrow and releases it to the creator the moment the work is approved. If something goes wrong, our team steps in to resolve the dispute.

Platform fee
10%
To join
Free
Payouts
M-Pesa
A young man checking a payment on his phone

Frequently asked questions

Is YoContent free?

Yes. Joining, building a profile and posting campaigns is free. A 10% platform fee is added to each booking.

How do creators get paid?

Once the brand approves the content (or it goes live), the payment leaves escrow into your YoContent balance. Request a payout to M-Pesa or a Kenyan bank account at any time.

Is my money safe as a brand?

Your payment is held in escrow and only released when you approve the work. If there is a problem you can open a dispute before release.

Which platforms are supported?

YouTube, TikTok, Instagram and Facebook.

Why do creators verify their ID?

To confirm every creator is a real person aged 18 or over. Brands can only book verified creators.

What about ad disclosure?

Sponsored posts must carry a clear ad disclosure (for example #ad). Creators confirm it when posting and our team reviews deliverables for compliance.

More answers in the help centre.

Ready to work together?

Join Kenya's marketplace for sponsored content. It takes two minutes to sign up.